Marketing With Promotional Products

Impressive Impressions

If you haven't had a chance to check out ASI's Impressions Study, stop what you're doing and go read it (after you've finished reading this post, of course)! The study proves that promotional products are an excellent alternative to more expensive forms of advertising.

Below is a graphic provided by ASI that provides a comparison of the cost per impression of promotional products (also called advertising specialties) with other forms of media:

The full report can be found here, but please note that you will need an account on ASI's website to be able to access it.

This study presents a lot of really fascinating data! I won't bore you with an overload of statistics and pie charts in this post, but I will provide you with some highlights:

• Approximately 84% of those surveyed could name the advertiser who gave them a promotional product.

• 54% of respondents remember receiving a promotional writing instrument, making pens the most-recalled promotional product.

• Bags are the most frequently used promotional product, with respondents using them an average of 9 times a month.

• 42% of those surveyed had a more favorable impression of an advertiser after receiving a promotional product from them.

We've applied the report's data to some of our best-selling items; you'll be shocked at how much exposure a brand can receive thanks to the use of Corvest's promotional products. You'll be even more amazed at just how little each impression costs!

Click here to download a flyer to distribute to your customers and be sure to take a look at these items on our website!

You Want It? You've Got It!

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Imagine the perfect promotional product: it's economically priced, has a high perceived value, serves a practical purpose and works hard to build a brand. Now imagine having easy access to not one, but 25 of these items any time you need them!

That's the whole concept behind our new Stock Stars program. We've invested our time and resources to make sure our 25 best sellers are available whenever our customers need them. When partnered with our new Rapid Response 1-day rush service option, Stock Stars really shine! Now through March 31, you can try Rapid Response for FREE when you order any Stock Star item. Please click here to view the parameters for our Rapid Response program and to learn how you can get what you want when you really need it.

Our Stock Star program will be around all year but, as a special introductory offer, we've dropped the prices on all 25 of these items. Through March 31, our top-sellers are available at end quantity pricing!

You can download a printable Stock Stars brochure for easy distribution to your customers by clicking here. You can also click here to view all of these items on our website.

Continue reading to check out our 25 Stock Star items!

Top Promotional Trends for 2009Part 3: It's All Greek To Me

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Focusing on the new items from It's All Greek to Me, this post concludes our series on top promotional trends for 2009. I've truly saved the best for last, as we've added almost 100 new options for fun and functional promotions to our Greek line!

Don't forget to click here download a printable flyer featuring the new items from all three Corvest lines--Adva-Lite, Toppers and It's All Greek to Me! You can also click here to take a look at the entire collection of new items on our website.

The new items from It's All Greek to Me don't require much of an introduction--their adorable faces pretty much speak for themselves. Let's take a look at the best of the best from It's All Greek to Me!

Full Dog House | 7118 As Low As: $2.19(C) Talk about fun! We've made our best-selling Playing Cards  even more irresistible. These dog-themed cards are conveniently kept in a bone-shaped carrying case. Each face card features a different breed, all equally as cute and cuddly. Your customers' logo gets prime real estate on the outside of the carrying case, ensuring their logo is never left unseen!

Continue reading to check out some of the best new stuffed animals from It's All Greek to Me!

Top Promotional Trends for 2009Part 2: Toppers

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I hope you've had time to check out the new Adva-Lite products I told you about in the last post. We've worked tirelessly to bring our customers the most innovative, economical and trendy (yet practical!) items.

Before I dive into an overview of some of our best new products from Toppers, just a quick reminder to download a printable flyer that features all of our new items. You can click here to download the flyer and you can also click here to check out all of our new products online.

Now for the new Toppers products!

Keep-It Recycler | 0612 As Low As: $1.99(C) The Keep-It Recycler is just one of the new eco-friendly products from Toppers. It not only promotes the re-use of plastic shopping bags, but it will effectively promote your customers' businesses, too! Available in five fun color options, one is sure to complement any logo.

Continue reading to learn more about some of the other new items from Toppers!

Top Promotional Trends for 2009Part 1: Adva-Lite

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Everyone at Corvest is incredibly excited about our 2009 new products collection! Judging from the reactions we received at ASI Orlando and PPAI Vegas, you're just as excited as we are.

Our new items are not only trendy, practical and colorful, but we've made sure they're economical, too. Click here to take a look at the entire collection of new items on our website, and click here to download a printable flyer for easy distribution to your customers!

Between our three product lines--Adva-Lite, Toppers and It's All Greek To Me--we have over 300 new items. In the next few posts, I'll give a highlight of some of our early standouts. Let's start with Adva-Lite!

Natura Recycled Ball Pen | 6077 As Low As: $0.69(C) Made of natural and recycled parts, this pen will not only provide a ton of brand recognition, but you and your customers will certainly receive credit for being environmentally responsible. Also new this year, our Toppers line carries a matching Natura Notepad. Click here to check this item out and be sure to read our next post about the new Toppers items.

Continue reading to check out some of the other new items from Adva-Lite!

Green Products: Not Just For Hippies Anymore

With concern for the environment and the effects of greenhouse gases, global warming and pollution on the rise, green promotional products have become more and more popular in recent years. This can be attributed, in part, to a number of outside factors that are causing consumers to strive for a more earth-friendly lifestyle. During this year's presidential election, for example, even more attention has been brought to the environment, whether it's because of criticism for Sarah Palin's stance on ANWR or because of Obama's "flip-flopping" where environmental issues are concerned. Politics aside, concern for the environment is also being brought about through a variety of other sources including the medical community, retail giants and even corporations.

Despite external influences, many organizations are still hesitant to utilize green products for their next promotions. Below, we'll examine some potential reasons for this and how you can convince them to green; we'll also provide you with the tools you need for sales success!

Corvest: Your Campaign HeadquartersPart 3: Case histories

Now that you’ve targeted a group of prospects using the lead gen tools found in our last post, case histories are a great way to move these people from the prospects category to the customers category.

Here at Corvest, we receive success stories from our customers almost everyday. I asked around the office for stories about political campaigns and, come to find out, Corvest’s promotional items have made a big difference in local elections and on college campuses. Take a look at some of these success stories below!

Corvest: Your Campaign HeadquartersPart 2: Lead Gen

In the second installment of our series on Political Promoters, we’ll be discussing lead generation. To view the products included in Corvest’s Political Promotion--all available at up to 30% off with FREE one-color setup--click here! 

The obvious group to target for political promotions is the candidates themselves. With only two major contenders in the presidential race and thousands of promotional products distributors, it’s a long shot at landing a deal with McCain or Obama unless you’ve got contacts in their respective camps or with local fundraising groups and activists. The candidates involved with local elections, however, are a different story.

County Commissioners, State Attorneys and School Board Members are examples of just some of the local offices that may be up for election this year. To find a complete list of candidates in your area, visit your county’s Supervisor of Elections website. There, you’ll most likely be able get your hands on a sample ballot and probably the contact information for the candidates’ headquarters. You can also click here to find links to your state’s Democratic and Republican Parties’ websites as well as links to your state’s election office. These websites contain a plethora of leads, too.

See below for even more tips on lead gen!

Hurricane Preparedness

First and foremost, the entire Corvest team sends its well wishes to the state of Texas and to all those who have been affected by hurricane Dolly. As residents of Florida's Gulf Coast, we know the detestation of hurricane season all too well.

For those of you who aren't currently affected by hurricane Dolly, this is the perfect time for you to be proactive about the safety of your clients and employees. Corvest offers a number of safety tools, many requiring no batteries or electricity. To view Corvest's complete line of safety items, please click here.

You can also take a look at some of our best safety tools below.

Corvest: Your Campaign HeadquartersPart 1: Practical Political Promotions

Whether you lean to the left or more towards the right, one thing's for certain: we're in the midst of one of the most exciting presidential elections in recent memory. Thanks to all the hype, it seems that everyone--from individuals to small businesses, even some major corporations--is showing support for their chosen candidate.

As a result, promotional products featuring candidates' logos are in high demand. While many distributors are having success with encouraging trade associations and unionized companies to show their support for McCain or Obama, there’s certainly a great amount of income potential with local candidates, too.

Whichever market you decide to target, your customer is going to want a product that makes them (or the candidate they’re supporting) stand out from the other contenders. In 2008, the bumper stickers, pins and yard signs simply aren’t going to cut it--candidates need products with staying power; they need products with a genuine use. That’s exactly why Corvest has created its political promotion!

Our political promotion not only offers outstanding deals--up to 30% off--on some of our most practical products, it also provides FREE one-color setup through October 31. Take a look at these products below!