In the second installment of our series on Political Promoters, we’ll be discussing lead generation. To view the products included in Corvest’s Political Promotion--all available at up to 30% off with FREE one-color setup--click here!
The obvious group to target for political promotions is the candidates themselves. With only two major contenders in the presidential race and thousands of promotional products distributors, it’s a long shot at landing a deal with McCain or Obama unless you’ve got contacts in their respective camps or with local fundraising groups and activists. The candidates involved with local elections, however, are a different story.
County Commissioners, State Attorneys and School Board Members are examples of just some of the local offices that may be up for election this year. To find a complete list of candidates in your area, visit your county’s Supervisor of Elections website. There, you’ll most likely be able get your hands on a sample ballot and probably the contact information for the candidates’ headquarters. You can also click here to find links to your state’s Democratic and Republican Parties’ websites as well as links to your state’s election office. These websites contain a plethora of leads, too.
See below for even more tips on lead gen!
Another beneficial group to target is unionized businesses and trade associations. From the American Federation of Teachers to Associated Builders and Contractors, many unions and trade associations have endorsed Senators McCain or Obama. Most importantly, most of these organizations are pulling out all the stops--utilization of logo pens, branded drinkware and screen printed umbrellas included--to encourage their members to vote.
Click here to find a list of the major AFL-CIO unions, complete with links to their websites. From there, you can obtain contact information for the local and/or regional offices of these groups, which is who you should target with this promotion. You can also click here for access to a list of the major Trade Associations and their websites. Just like with the Unions mentioned above, try to target the local association groups.
Remember that, in politics, local is always better. Especially with the state of today’s economic climate, candidates and political groups will always want to support local businesses.
Be sure to check back for valuable case histories for some of our best-selling political promoters!
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