With concern for the environment and the effects of greenhouse gases, global warming and pollution on the rise, green promotional products have become more and more popular in recent years. This can be attributed, in part, to a number of outside factors that are causing consumers to strive for a more earth-friendly lifestyle. During this year's presidential election, for example, even more attention has been brought to the environment, whether it's because of criticism for Sarah Palin's stance on ANWR or because of Obama's "flip-flopping" where environmental issues are concerned. Politics aside, concern for the environment is also being brought about through a variety of other sources including the medical community, retail giants and even corporations.
Despite external influences, many organizations are still hesitant to utilize green products for their next promotions. Below, we'll examine some potential reasons for this and how you can convince them to green; we'll also provide you with the tools you need for sales success!
The Green Pitch
In order to open your customers' minds to going green, you'll need to learn
about the benefits of eco-friendly products. Dynamo lights
and recycled or organic tote bags are two of the hottest categories on
the market today. Here's why:
Rechargeable Lights
- Thanks to hand-cranks and solar panels, rechargeable lights last longer than the battery-powered variety. Longer-lasting lights make for a longer lasting promotion!
- Because they don't require batteries, they're also more convenient and eco-friendly. Clients will no longer have to fumble for batteries during a power outage and they'll be ever-prepared in case of a natural disaster or roadside hazard.
Recycled/Organic Totes
- By utilizing recycled products, organizations can show their responsibility and concern for environmental issues. Customers appreciate this and will begin to think of these corporations in a different light.
- Customers will be more apt to use these items. Just like organizations want to show their concern for planet Earth, consumers do, too. By adding an eco-friendly message to the imprint, customers will be even more likely to carry these bags (and your brand).
Resistance
If you've ever unsuccessfully tried to sell eco-friendly items, you probably received one of the below reasons as to why going green wasn't for them. Take a look at these common excuses as well as an effective rebuttal for each:
They don't want to invest a lot of money in to their promotion
The green products of yesteryear may have come with a high premium, but
their cost has reduced significantly. Corvest has a number of
eco-friendly items (including tote bags, a key-ring light and a flashlight) all available for under $5.
No one uses green products anymore
The next time you're in a discount store, take notice of the number of green products on the shelves. From cleaning products to reusable shopping bags and even makeup, more and more eco-friendly items are popping up on shelves. The next time you have a customer who suggests that green products are out, mention the products above.
Tools
Several of Corvest's 2008 mid-year new items are eco-friendly. You can download a flyer featuring all of these products by clicking here. You can also view our complete selection of green products at http://www.toppersllc.com/solutionsSearch.do?productFilter5=Green%20Products.
Check back in 2009 for even more earth-friendly products--we have big plans for helping to promote the green movement!
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