Marketing With Promotional Products

Corvest: Your Campaign HeadquartersPart 1: Practical Political Promotions

Whether you lean to the left or more towards the right, one thing's for certain: we're in the midst of one of the most exciting presidential elections in recent memory. Thanks to all the hype, it seems that everyone--from individuals to small businesses, even some major corporations--is showing support for their chosen candidate.

As a result, promotional products featuring candidates' logos are in high demand. While many distributors are having success with encouraging trade associations and unionized companies to show their support for McCain or Obama, there’s certainly a great amount of income potential with local candidates, too.

Whichever market you decide to target, your customer is going to want a product that makes them (or the candidate they’re supporting) stand out from the other contenders. In 2008, the bumper stickers, pins and yard signs simply aren’t going to cut it--candidates need products with staying power; they need products with a genuine use. That’s exactly why Corvest has created its political promotion!

Our political promotion not only offers outstanding deals--up to 30% off--on some of our most practical products, it also provides FREE one-color setup through October 31. Take a look at these products below!

Corvest Open House and Barbeque

On June 20, Corvest celebrated having its three subsidiaries--Adva-Lite, Toppers and It's All Greek To Me--under the same roof in sunny Largo, Florida. We invited all of our customers from across the country to join us in celebrating the grand opening of our brand new 300,000 square-foot facility. If you weren't able to join us--or if you'd like to relive the fun--you've come to the right place!

We started the day off with a ribbon cutting ceremony lead by Corvest's President and CEO, Samuel F. Rossa. In his speech, Sam outlined the benefits of having all three subsidiaries in the same facility. Our customers are now able to reap the benefits of:

More innovative decorating techniques
With more room for additional machinery, we're able to explore more innovative decorating techniques and are able to improve on the quality of our existing techniques.

Reduced Production Times and Increased Customer Satisfaction
Our larger capacity has allowed us to employ more team members. Instead of having three dedicated production teams for each of our subsidiaries, we’re able to have one flexible team. We now have the ability to cross-train our employees, which allows us to flex our resources as needed. This has reduced our production times and has increased customer satisfaction.

Real-Time Inventory Checking Capabilities
A state-of-the-art bar-coded inventory management system allows for better inventory control. This has enabled us to provide our customers will real-time inventory checking capabilities on our new websites. It has also improved work flow and overall operating effectiveness.

Following his speech, Sam welcomed Stan Breckenridge, PPAI's Charmian of the Board, to join him in cutting the ribbon to officially mark the opening of Corvest's new facility.

With the new Corvest headquarters officially open, our guests were able to tour the new building and watch our operation in action (not to mention get some relief from the Florida heat and humidity!). The tours, lead by Jim Kelley (Vice President of Customer Service) and Catherine Pilgrim (Vice President of Sales), gave our customers an inside look at the entire production process, from taking the order in customer service to shipping the decorated products from our warehouse.

Take a look at this process--and view more pictures from the event--in the sideshow below!

Patriotic Products

Memorial Day not only marks the beginning of summer, but it kicks off a whole slew of patriotic observances, too. We've selected a number of red, white and blue promotional products, all perfect for Memorial Day and beyond. Since this year also houses a presidential election, we've even thrown in some brandable bipartisan stuffed animals, perfect for showing support for your favorite candidate.

Click on the below products for more information and download a .pdf of a patriotic selling opportunities calendar here!

April Showers Bring May Flowers

Now that April (and its nasty showers) have cleared the calendar, it's time to start the great pursuit of those ever-elusive May flowers!

Help your customers and employees enjoy the great outdoors with these garden accessories from Adva-Lite and Toppers:

Hole in One PromotionsPart 2: Charity Golf Tournaments

Last week, we began our series on golf promotions; don’t forget about or brochure that features all of our best golf products. Click here to download it today!

Companies from a wide range of industries--including medical, financial, retail, automotive and more--look to charity golf tournaments to show their support for a cause and to increase awareness for their organization. Sponsoring a tournament usually requires a hefty donation that, in return, grants prominent logo display on signage, printed materials and--you guessed it--promotional products.

We've created an additional brochure that features product bundles that are perfect for tournament sponsorships; click here to download it now. Take a look at the bundles--and additional information about lead generation for charity tournaments--below.

Hole in One PromotionsPart 1: Corporate Golf Promotions

Corporate promotions aren’t limited to office supplies and work-related products. They should, in fact, extend beyond the workplace to maximize their reach. Golf is one of the most widely played recreational sports; why not put your next promotion in full swing at the golf course?

We’ve created a downloadable brochure that houses all of the best golf gear from Toppers and Adva-Lite. Click here to download a flyer to distribute to your clients. We've also created product bundles, making it easier--and more economical--for your clients to carry their corporate promotions to the green. Click here to download a flyer with our golf product bundles!

Interest in all things golf will skyrocket in the coming weeks and months as the big tournaments approach. Take full advantage of this selling opportunity by tying it into the timing of the major upcoming tournaments:

June 12-15	U.S. Open Championship
July 17-20	British Open
August 7-10	PGA Championship

Check out more information about corporate golf promotions below!

Save the World--Give a Green Light!

Happy Earth Day! Celebrate the green movement and protect the environment with these rechargeable promotional lights from Adva-Lite. Your clients--and the planet--will thank you!

Check Out Our New Websites!

After months of planning and hundreds of hours of hard work, our new websites for Adva-Lite, Toppers, It's All Greek To Me and The Corvest Family launched on Monday! The sites have a ton of new features, all developed to make it easier for our distributors to increase their sales and generate new leads.

A lot of these features are hidden behind lock and key, available only to registered distributors. Want access? No problem! Registration is free and takes only minutes to complete. Click here to register or update your information if you already have a free account with Corvest or one of its subsidiaries. Our unified database allows you to use one username and password to access Adva-Lite, Toppers and It's All Greek To Me!

Once you're registered and logged in, be sure to take a look at the tools that are outlined below!

Give Your Customers the Luck O' the Irish!

Get out your bag pipes: it's time for St. Patrick's Day! You'll find some of our favorite green products below, just in time to show off your Irish roots. In case you're looking for green--as in environmentally friendly--products, check out our selling opportunities for Earth Day!

Vote Corvest!

We're excited to announce that we've been nominated for three ASI Spirit Awards! The awards recognize outstanding achievements in marketing, growth and creativity in the advertising specialty industry. We're extremely honored to be included among the prestigious list of nominees!

Two of our nominations are for Best Email Express ad, with Toppers and Adva-Lite each receiving a nod for our promotion titled "3 Great Lines, 2 Unbelievable Offers". This promotion granted $100 in FREE self promotions as well as $100 off your customers' next 10 purchases of $500 or more! Toppers has also been nominated for Best Advantages Ad.

The winners are selected by you--the industry insiders. Please vote for us by clicking here!