Marketing With Promotional Products

Corvest: Your Campaign HeadquartersPart 1: Practical Political Promotions

Whether you lean to the left or more towards the right, one thing's for certain: we're in the midst of one of the most exciting presidential elections in recent memory. Thanks to all the hype, it seems that everyone--from individuals to small businesses, even some major corporations--is showing support for their chosen candidate.

As a result, promotional products featuring candidates' logos are in high demand. While many distributors are having success with encouraging trade associations and unionized companies to show their support for McCain or Obama, there’s certainly a great amount of income potential with local candidates, too.

Whichever market you decide to target, your customer is going to want a product that makes them (or the candidate they’re supporting) stand out from the other contenders. In 2008, the bumper stickers, pins and yard signs simply aren’t going to cut it--candidates need products with staying power; they need products with a genuine use. That’s exactly why Corvest has created its political promotion!

Our political promotion not only offers outstanding deals--up to 30% off--on some of our most practical products, it also provides FREE one-color setup through October 31. Take a look at these products below!

Patriotic Products

Memorial Day not only marks the beginning of summer, but it kicks off a whole slew of patriotic observances, too. We've selected a number of red, white and blue promotional products, all perfect for Memorial Day and beyond. Since this year also houses a presidential election, we've even thrown in some brandable bipartisan stuffed animals, perfect for showing support for your favorite candidate.

Click on the below products for more information and download a .pdf of a patriotic selling opportunities calendar here!

April Showers Bring May Flowers

Now that April (and its nasty showers) have cleared the calendar, it's time to start the great pursuit of those ever-elusive May flowers!

Help your customers and employees enjoy the great outdoors with these garden accessories from Adva-Lite and Toppers:

Hole in One PromotionsPart 2: Charity Golf Tournaments

Last week, we began our series on golf promotions; don’t forget about or brochure that features all of our best golf products. Click here to download it today!

Companies from a wide range of industries--including medical, financial, retail, automotive and more--look to charity golf tournaments to show their support for a cause and to increase awareness for their organization. Sponsoring a tournament usually requires a hefty donation that, in return, grants prominent logo display on signage, printed materials and--you guessed it--promotional products.

We've created an additional brochure that features product bundles that are perfect for tournament sponsorships; click here to download it now. Take a look at the bundles--and additional information about lead generation for charity tournaments--below.

Hole in One PromotionsPart 1: Corporate Golf Promotions

Corporate promotions aren’t limited to office supplies and work-related products. They should, in fact, extend beyond the workplace to maximize their reach. Golf is one of the most widely played recreational sports; why not put your next promotion in full swing at the golf course?

We’ve created a downloadable brochure that houses all of the best golf gear from Toppers and Adva-Lite. Click here to download a flyer to distribute to your clients. We've also created product bundles, making it easier--and more economical--for your clients to carry their corporate promotions to the green. Click here to download a flyer with our golf product bundles!

Interest in all things golf will skyrocket in the coming weeks and months as the big tournaments approach. Take full advantage of this selling opportunity by tying it into the timing of the major upcoming tournaments:

June 12-15	U.S. Open Championship
July 17-20	British Open
August 7-10	PGA Championship

Check out more information about corporate golf promotions below!

Give Your Customers the Luck O' the Irish!

Get out your bag pipes: it's time for St. Patrick's Day! You'll find some of our favorite green products below, just in time to show off your Irish roots. In case you're looking for green--as in environmentally friendly--products, check out our selling opportunities for Earth Day!

Spring Selling Opportunities

We realize that strategic selling requires a good amount of lead time so your customers can account for order fulfillment and shipping. That's why we've planned ahead for upcoming selling opportunities for the spring season. Below, you'll find links to the Selling Opportunities section of the media center for April and May. This section of the blog provides downloadable flyers that you can print out or email to your clients! It also has links to the products featured on the flyers.

While all of these sales ideas tie into a specific holiday or observance, they certainly don't have to be sold to that particular event. Earth Day, for example, isn't celebrated by most corporations. It does, however, provide the perfect opening for you to mention the "Go Green" movement.

Take a look at these upcoming events and start selling for spring now!

April

• Occupational Therapy Month / Stress Awareness Month
• Earth Day: April 22

May

• National Barbeque Month
• Nurses' Week: May 6-12

Promoting in the Financial MarketPart 4: Generating Leads and Reaching Out

Now that you know the types of products that are ideal for the financial market, it's time to use this knowledge to make your next sale! A good place to start is with a sales letter or email. Our downloadable flyer is in a convenient .pdf format, making it perfect for either attaching to an email or printing out and stuffing in an envelope.

Below, you'll find a sample letter that you can personalize and send as an email to your current customers in the financial market. You can also add a little bit of information about yourself and your company and send this to prospects, too!

Subject: Increase Sales with Promotional Products!

Dear ((subject's salutation and last name)):

With the new year in full swing, I'm sure you're focused on how you can grow your business and close more deals in 2008.  Decorated promotional products create a lasting reminder of your company, whether used in conjunction with a sales initiative or as an incentive for new clientele.

With your busy schedule, it's probably difficult to find the time to hunt down the perfect promotional product for your business. Attached, you will find a brochure that includes over 75 popular items for the financial market. These products will help your company achieve greater recognition, create solid consumer relationships and reward customers for their loyalty.

If you're not able to find the perfect promotional product from the attached brochure, I'll be more than happy to help you in choosing the perfect product for your line of business. Please feel free to contact me at ((phone number)) or ((email address)) for additional information and pricing.

Sincerely,

Your Promotional Products Distributor

If you've never done any business with someone in the financial market, then there's a pretty good chance that your list of contacts is empty. Don't worry--I've got some ideas for how you can build up your leads!

Promoting in the Financial MarketPart 3: Lending Institutions

Our series on promoting in the financial market is well under way! So far, we've analyzed the needs of banks and credit unions as well as investment firms and financial planning institutions. Today, we’ll be discussing lending institutions and I’ll provide you with some of the products that are ideal for this segment of the market.

Don’t forget about our brochure for promoting to the financial market; it groups together all of the products for the various segments we’ve been discussing. Click here to start distributing it to your customers now!

Without further ado, let’s roll into our discussion on lending institutions!

Promoting in the Financial MarketPart 2: Investment Firms and Financial Planning Institutions

Last week, we began our discussion on promoting in the financial market by analyzing the needs of banks and credit unions. We also provided a link to a downloadable brochure with all of the best Corvest products for this industry. If you haven't had a chance to take a look at the brochure yet, click here to download it now! Please feel free to use this flyer for distribution to your customers!

Today, we'll be focusing on the perfect products for Investment Firms and Financial Planning Institutions. This segment of the industry is able to afford a more upscale line of products for use by clients, prospects and employees. Let's take a look at some of these products now!