Marketing With Promotional Products

Hole in One PromotionsPart 1: Corporate Golf Promotions

Corporate promotions aren’t limited to office supplies and work-related products. They should, in fact, extend beyond the workplace to maximize their reach. Golf is one of the most widely played recreational sports; why not put your next promotion in full swing at the golf course?

We’ve created a downloadable brochure that houses all of the best golf gear from Toppers and Adva-Lite. Click here to download a flyer to distribute to your clients. We've also created product bundles, making it easier--and more economical--for your clients to carry their corporate promotions to the green. Click here to download a flyer with our golf product bundles!

Interest in all things golf will skyrocket in the coming weeks and months as the big tournaments approach. Take full advantage of this selling opportunity by tying it into the timing of the major upcoming tournaments:

June 12-15	U.S. Open Championship
July 17-20	British Open
August 7-10	PGA Championship

Check out more information about corporate golf promotions below!

A Friendly Tax Reminder

Only 0 days, 0 hours, 0 minutes, and 0 seconds left until taxes are due... hope you got them in on time!

Relieve the stress of last-minute filing (or reward hard-working accountants) with these relaxing products:

Promoting in the Financial MarketPart 4: Generating Leads and Reaching Out

Now that you know the types of products that are ideal for the financial market, it's time to use this knowledge to make your next sale! A good place to start is with a sales letter or email. Our downloadable flyer is in a convenient .pdf format, making it perfect for either attaching to an email or printing out and stuffing in an envelope.

Below, you'll find a sample letter that you can personalize and send as an email to your current customers in the financial market. You can also add a little bit of information about yourself and your company and send this to prospects, too!

Subject: Increase Sales with Promotional Products!

Dear ((subject's salutation and last name)):

With the new year in full swing, I'm sure you're focused on how you can grow your business and close more deals in 2008.  Decorated promotional products create a lasting reminder of your company, whether used in conjunction with a sales initiative or as an incentive for new clientele.

With your busy schedule, it's probably difficult to find the time to hunt down the perfect promotional product for your business. Attached, you will find a brochure that includes over 75 popular items for the financial market. These products will help your company achieve greater recognition, create solid consumer relationships and reward customers for their loyalty.

If you're not able to find the perfect promotional product from the attached brochure, I'll be more than happy to help you in choosing the perfect product for your line of business. Please feel free to contact me at ((phone number)) or ((email address)) for additional information and pricing.

Sincerely,

Your Promotional Products Distributor

If you've never done any business with someone in the financial market, then there's a pretty good chance that your list of contacts is empty. Don't worry--I've got some ideas for how you can build up your leads!

Promoting in the Financial MarketPart 3: Lending Institutions

Our series on promoting in the financial market is well under way! So far, we've analyzed the needs of banks and credit unions as well as investment firms and financial planning institutions. Today, we’ll be discussing lending institutions and I’ll provide you with some of the products that are ideal for this segment of the market.

Don’t forget about our brochure for promoting to the financial market; it groups together all of the products for the various segments we’ve been discussing. Click here to start distributing it to your customers now!

Without further ado, let’s roll into our discussion on lending institutions!

Promoting in the Financial MarketPart 2: Investment Firms and Financial Planning Institutions

Last week, we began our discussion on promoting in the financial market by analyzing the needs of banks and credit unions. We also provided a link to a downloadable brochure with all of the best Corvest products for this industry. If you haven't had a chance to take a look at the brochure yet, click here to download it now! Please feel free to use this flyer for distribution to your customers!

Today, we'll be focusing on the perfect products for Investment Firms and Financial Planning Institutions. This segment of the industry is able to afford a more upscale line of products for use by clients, prospects and employees. Let's take a look at some of these products now!

Promoting in the Financial MarketPart 1: Banks and Credit Unions

Markets at all ends of the spectrum utilize the branding power of promotional products. The financial market, especially, can benefit from using decorated items. Finance professionals--and their clients--are constantly on the go from one meeting to the next. Business accessories (such as writing pads and briefs), drinkware, and writing instruments are all perfect for enticing new customers, rewarding loyal clients, and providing employees with practical business accessories. They not only create increased recognition for financial organizations, but they provide a benefit to the end-user as well.

We’ve produced a downloadable brochure that highlights some of the best financial-oriented products from the Corvest family—Adva-Lite, Toppers and It’s All Greek To Me. Click here to download the brochure for easy distribution to your customers within the financial market!

Like most markets, the financial market can easily break down into a few narrower segments:

•    Banks and credit unions
•    Investment firms and financial planning institutions
•    Lending institutions

The promotional needs for each of these segments differs slightly. Over the course of the next week, we'll break them down and address their target markets and some of the promotional products that are suitable for each of them. Let's start with banks and credit unions today!